Informing and Engaging Scarsdale Residents through Enhanced Communications
The Advisory Council on Communications supports successful launch of the Village’s new website, a communications platform providing residents with 24/7 information access and opportunities for engagement in local government affairs, and will present written recommendations to the Village Board for strengthening the Village's communication strategies and cultivating engagement opportunities with the diversity of audiences it serves. The Council serves in an advisory capacity to the Village Board of Trustees. The Council's charge is as follows:
Review new website content, functionality, and user-friendliness, making suggestions for enhancements;
Develop a plan to gain community usage, seeking widespread adoption. As ambassadors for the new communications platform, engage with community groups to both increase awareness and usage of the website, and to introduce website functionality; and
Drawing on expertise and best practices, provide strategies to improve Village communications. Prepare written recommendations to the Village Board identifying important community segments or audiences, linking appropriate communication methods and channels to identified segments, and suggesting prioritization of associated programmatic and investment needs within the context of existing fiscal constraints.